Details For Cover ID# 26562

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Cover Type: USA domestic with stamp(s)
Entered by: dwsnow
Added on:Dec 3, 17
Edited on:Dec 3, 17
 
Postmark: 1892
Origin: Philadelphia, Pennsylvania, UNITED STATES
Destination: Colerain, Massachusetts, UNITED STATES
 
Description:

1890 issue 4c dark brown (#222) tied by Philadelphia Pa. oval postmark on oversize manila envelope paying quadruple the 1c domestic printed matter rate, to Colerain, Franklin County, Mass, with illustrated advertisment of W. Atlee Burpee & Co., Seed Growers, Philadelphia, dated 1892.

Washington Atlee Burpee (1858 -1915) founded his world famous seed company in Philadelphia in 1876 at age 18, at first breeding and selling chickens, geese and turkeys, then expanding his product line to include dogs, sheep, goats, hogs, and calves.  Burpee responded to the needs of his customers, then largely immigrant farmers. After they wrote him that they missed the types and characteristics of vegetables from the old country, Burpee started supplying his customers with seed, with a money-back guarantee. Unlike poultry or livestock, which farmers needed to purchase every five or six years, seeds needed to be purchased yearly: a repeat business that was to transform the company’s fortunes. By the 1880s, the W. Atlee Burpee Company was the fastest growing mail-order seed company in the world, supplying farmers in the Northeast, Great Lakes, and booming Plains States.

During the 1890s, vegetables became Burpee’s most popular offerings, and the company’s customers were increasingly home gardeners, from rural areas, small towns, and the suburbs then emerging outside of cities. Dubbed "the silent salesman of the world's largest mail-order seed trade,” W. Atlee Burpee himself wrote the copy in the Burpee Annuals. His offerings’ tantalizing names and descriptions were complemented by enticing illustrations.

This cover contained one of Burpee's Farm Annual catalogs from 1892. His 1891 catalog was the first to feature engravings made from photographs. Burpee's move to photography changed the whole industry and the hand-drawn illustrations in catalogs eventually disappeared. In 1890 he came up with his company's slogan “Burpee Seeds Grow”.

The company is still in business, now known as Burpee Seeds.

Owner's ID: 1751
 
Certificate? No
For Sale? No
Stampless? No
Stamps:Stamp images are from reference catalog. Click image to view at larger resolution.
[SNS 62] SNS# 62 [1890 4¢ Dark Brown - USA Stamps 1890-1893 Issues]